Every year we get to watch thousands of people pick the calendar they'll look at every day for the next twelve months. That turns out to be a pretty honest read on what people love. Here's what's actually selling for 2027, the patterns behind it, and what it means if you're still choosing yours.
The short answer: The biggest 2027 wall calendar trends are folk art, bigger writing grids, calendars with built-in extras like magnets and pockets, classic characters like Peanuts and Maxine, cat art, iconic nature photography like National Parks, and fandom calendars from music and sports.
How we know: These trends come from Calendars.com sales of 2027 wall calendars through September 2026. We compared our 150 best-selling wall calendars against our full collection of more than 3,600 to see which themes and features show up at the top far more often than you'd expect.
The Biggest Wall Calendar Trends for 2027
Folk Art Is Still the Runaway Favorite
Nothing else comes close. Folk art makes up about 7% of our wall calendar collection but 39% of our best sellers. Our top-selling wall calendar of the year is Heart & Home by Susan Winget, and Susan Winget alone accounts for 23 of the top 150.
The artists people trust show up again and again: Susan Winget, Lowell Herrero, Charles Wysocki, Susan Bourdet, Mary Engelbreit, and Thomas Kinkade. There's also a crossover trend worth watching. Folk art styles applied to favorite subjects are selling well, like the Thomas Kinkade Disney Collection 2027 Wall Calendar and farm animals in Cows Cows Cows by Lowell Herrero.
Why it works: folk art feels warm, it looks good in a kitchen all year, and people come back to the same artist year after year. Browse all folk art calendars.
Bigger Grids Are Winning
Best-selling calendars are about four times more likely to have a large writing grid than the collection overall. The Monster Grid 2027 Wall Calendar is one of our top 10 wall calendars, and the More Time Moms Family Organizer 2027 Wall Calendar is close behind with extra-large squares built for busy households.
People aren't just decorating with their calendars. They're writing on them. If you track a family schedule, go bigger on the grid. Our wall calendar sizes guide explains how grid size and calendar size differ.
Calendars That Do More Than Hang
Calendars with a built-in extra are punching well above their weight. Magnetic calendars, pocket styles, and grip-backed calendars each make up less than 1% of the collection, but they sell at five to fifteen times that rate.
- Magnetic: Coming Home by Deb Strain sticks right on the fridge. Browse all magnetic calendars.
- Pockets: the Heart & Home Note Nook adds a pocket for receipts, invitations, and coupons.
- Grip-backed: the Joyful Seasons Magic Grip calendar hangs without nails or tape.
Comfort Characters and a Good Laugh
Humor and comics calendars sell at more than twice their share of the collection. The favorites are familiar faces: Peanuts, Maxine, and Gary Patterson Cats. A calendar you'll see every morning might as well make you smile. Find more in humor calendars, or see our picks for people who hate motivational quotes.
Cat People Are Loyal. Dog People Shop by Breed.
Cat art calendars sell at more than four times their share, led by American Cat by Lowell Herrero, one of our top 15 wall calendars. Dog calendars look quieter at the top, but that's because dog lovers spread out across hundreds of breed-specific titles. They want their breed, not just any dog. Golden retrievers and Yorkies are among the most popular. Browse cat calendars, dog calendars by breed, or our best pet calendars of 2027.
Iconic Nature Beats Generic Scenery
Scenic calendars as a whole sell below their share of the collection, but a few iconic names do very well. The National Parks 2027 Wall Calendar is one of our top 10, joined by Ansel Adams and Sierra Club Wilderness. When people pick nature photography, they tend to pick a name they recognize.
Fandom Never Goes Out of Style
Music and sports fans are some of the most dependable calendar buyers. The Grateful Dead and Taylor Swift calendars both rank in our top 100, and NFL team calendars like the Pittsburgh Steelers sell strongly every year. Browse Taylor Swift calendars or Disney calendars.
Are Wall Calendars Still Popular?
Yes. Even with a calendar on every phone, wall calendars are still the format people buy most. Of our 100 best-selling 2027 calendars across every format, 63 are wall calendars, compared to 28 desk calendars and 9 planners.
The reason is simple. A wall calendar is shared. It hangs where the whole household can see it, it doubles as art, and writing something on it makes it feel real. A phone can remind you. A wall calendar keeps everyone on the same page.
What These Trends Mean When You Shop
- For a busy family kitchen: pick a folk art calendar with a large grid, or a family organizer with extra-large squares.
- For small spaces: a magnetic calendar on the fridge or a slim pocket style saves wall space.
- For a gift: go with what the person loves, whether that's their dog breed, their team, or their favorite artist. Our 2027 calendar gift guide sorts 32 picks by who you're shopping for.
- For a calendar you'll keep in the same spot: pair it with a wall calendar frame and swap the calendar each year.
Frequently Asked Questions
What are the wall calendar trends for 2027?
Based on Calendars.com sales, the top 2027 wall calendar trends are folk art, larger writing grids, calendars with built-in features like magnets and pockets, classic humor characters, cat art, iconic nature photography, and music and sports fandom.
What is the most popular wall calendar for 2027?
At Calendars.com, the top-selling 2027 wall calendar is Heart & Home by Susan Winget. Other top sellers include National Parks, Monster Grid, and American Cat by Lowell Herrero.
Are wall calendars still popular?
Yes. Wall calendars are still the best-selling calendar format. At Calendars.com, 63 of the 100 best-selling 2027 calendars are wall calendars.
What calendar themes are most popular?
Folk art is by far the most popular theme, followed by humor and comics, cat art, sports teams, and well-known nature photography like National Parks.
Should I get a calendar with a bigger grid?
If you write on your calendar, yes. Best-selling calendars are about four times more likely to have a large grid, because families use them to track everyone's schedule in one place.
Shop the 2027 Trends
See what everyone's hanging this year.
